Rio 2016

Posted on August 12, 2016 by Lesley Arnold

2016 Olympic Logo and Font
2016 Olympic Logo and Font

I’ve had so much fun watching the Olympic games in Rio de Janeiro this week! I’m amazed at the talented athletes and their determination to reach their goals. It is fascinating to see the results. I’ve also been fascinated with the Olympic logo and the font, so I decided to investigate how it came to be the official logo and font. The investigation was just as much fun as watching the Olympics! I was again amazed at the talent and the determination to reach the goal of having your design and font chosen. I learned that Frederico Gelli, a creative design artist in Rio and director of Brazil’s Tátil Design de Ideias, was at first put off by the amount of entries competing to win. With the same “never give up” determination of the Olympic athletes, Gelli was motivated to give it a try and worked hard for two months with his design team to come up with their entry. I loved reading how the the inspiration for the logo came to him:

“I had the idea of the 3D logo when I was swimming at Ipanema Beach,” says Gelli “I was under the water, and when I came up, I saw Dois Irmãos (Two Brothers Hill, above). And I said, we are in the middle of sculpture city, we need to make a harmonizing logo. All of the curves of the logo shapes come from the mountains in Rio de Janeiro — not only the main one Sugarloaf Mountain, but all of the the mountains.” (http://99u.com/articles/53580/how-the-2016-olympic-logo-and-font-were-created)

And then the really cool part is that they worked with a British typeface firm, Dalton Maag to create the font. The company’s creative director Fabio Haag and his team created a whole new alphabet of 500 letters and characters. What an amazing collaboration!
Read more here about the process, how the colors were chosen, and how the designers came together to create the logo and font we’ve been seeing everywhere during the Olympic games!

“Don’t put a limit on anything.

The more you dream, the further you get.”

Michael Phelps

 

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